UBER

LIVE

Design & CREATIVE

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UBER LIVE

Reimagining the Event Experience

With Uber, we developed a brand strategy and user experience that went beyond transportation, transforming Uber Live into an immersive event experience. Our goal was to make every ride more than a journey—turning it into a highlight that redefines how people connect with events. The result is a platform designed to elevate, engage, and surprise at every step.

BRAND STRATEGY
EXPERIENCE DESIGN
VISUAL DESIGN
PRESENTATION DESIGN

BRAND STRATEGY/
EXPERIENCE DESIGN

For Uber Live, we developed a brand strategy and experience design that redefined the role of transportation in event culture. Rather than just getting people to the venue, our approach focused on creating an immersive, elevated journey that turns every ride into part of the event itself—making Uber Live a memorable and integral part of the experience while also reducing wait times and cost for riders.