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UBER LIVE

Reimagining the Event Experience Through Brand & UX

Working with Uber we helped craft a comprehensive brand strategy and user experience that transcends the conventional notion of simply providing transportation to events. Instead, our aim was to create an immersive event experience that surpasses expectations and becomes the unexpected highlight of every journey. By reimagining the way people engage with events, we have set out to redefine what it means to truly elevate and transform the event-going experience that is Uber Live.

BRAND STRATEGY
EXPERIENCE DESIGN
VISUAL DESIGN
PRESENTATION DESIGN

BRAND STRATEGY/
EXPERIENCE DESIGN

For Uber Live, we developed a brand strategy and experience design that redefined the role of transportation in event culture. Rather than just getting people to the venue, our approach focused on creating an immersive, elevated journey that turns every ride into part of the event itself—making Uber Live a memorable and integral part of the experience while also reducing wait times and cost for riders.