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TILE & HELLO KITTY

Where Iconic Meets Everyday

We teamed up with Tile and Hello Kitty to create a vibrant, limited-edition collection of trackers that blended iconic character design with everyday utility. Using Sanrio’s seasonal style guides and assets, we built a cohesive creative direction across product and packaging. The result was a joyful, collectible line that felt true to Hello Kitty’s world while bringing fresh energy and wider appeal to the Tile and Life360 ecosystem.

BRAND STRATEGY
CREATIVE DIRECTION
PRODUCT DESIGN
PACKAGING DESIGN

PRODUCT DESIGN

We extended the Hello Kitty x Tile collaboration through packaging that captured the collectible charm of the product line while aligning with both brands. Inspired by Sanrio’s seasonal style guides, the design balanced playful character appeal with the clean, modern aesthetic of Tile/Life360—creating shelf-ready packaging that stood out and resonated with fans of all ages.

PACKAGING design

For the Tile x Hello Kitty collaboration, we designed packaging that captured the collectible charm of Hello Kitty while aligning with the sleek, modern aesthetic of the Tile and Life360 brand. The result was shelf-ready packaging that stood out, resonated with fans of all ages, and elevated the product as both a smart device and a joyful collectible.