This website serves as a demonstration of the Brave premium Webflow template. It is designed for creative studios, designers, photographers, and all types of creative individuals.

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glowforge

Defining a Brand, Elevating a Movement

We led the transformation of Glowforge's brand by developing its inaugural brand guidelines and playbook. This comprehensive revamp enriched the brand's aesthetics and strategic direction, significantly enhancing their sales and marketing efforts. Our focus was on the enhancing user experience, communications and aesthetics across the brand. These campaigns and creative executions enhanced the brand's visibility as well as earned a Webby Award, reflecting our commitment to excellence in brand strategy, design and creativity.

BRAND STRATEGY
VISUAL IDENTITY
WEB DESIGN
PACKAGING DESIGN
VISUAL DESIGN
PHOTOGRAPHY
VIDEO

Brand Strategy

Everyone has the power to create. Our focus was on tapping into this universal truth, shaping a brand that empowered Glowforge creators to unlock their potential and bring their ideas to life. This became the strategic compass and brand position that guided our approach at Glowforge.

VISUAL Identity

Our goal was to craft an updated visual identity that embodied the essence of the Glowforge brand and supporting sub-brands – a distinct, approachable, and empowering aesthetic designed to reflect the premium nature of the brand and cutting-edge technology.

photography

Glowforge’s imagery embraces a modern, honest, and slightly stylized aesthetic—capturing real, inspiring moments of creativity in action. The photography celebrates the genuine joy, ingenuity, and personal expression of owning a Glowforge, bringing to life the possibilities it unlocks in everyday spaces.

web design

Our approach with the website was to design a user-friendly, visually stunning website that showcases Glowforge’s premium offerings and educates on the value of ownership, inspiring creators to join their community.

Video PRODUCTION

We created a series of Webby-Award-winning TV and streaming commercials for national broadcast that highlight the unlimited possibilities for creation with Glowforge for their diverse group of creators.