This website serves as a demonstration of the Brave premium Webflow template. It is designed for creative studios, designers, photographers, and all types of creative individuals.

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SMITH ASSEMBLY

DESIGNED
for Human Connection & Creative Impact

With Smith Assembly, we created the brand strategy, visual identity, website design, and collateral to bring their vision to life. Launched in 2020, the brand quickly earned B Corporation certification and experienced rapid growth, anchored by a strong identity that celebrates human connection and the transformative power of shared creativity.

BRAND STRATEGY
NAMING
VISUAL IDENTITY
WEBSITE DESIGN
VISUAL DESIGN

Brand Strategy

Smith Assembly needed a global identity that would resonate with a diverse community of designers and design teams. Our approach centered on amplifying the core values of collaboration and connection, aiming to create a brand that would speak to individuals across cultures and backgrounds.

NAMING

Our approach to naming Smith Assembly was rooted in the brand’s core values of collaboration, creativity, and human connection. We sought a name that felt inclusive, grounded, and globally resonant—something that would reflect the collective nature of the work while feeling both approachable and enduring. “Smith Assembly” evokes the craft of building together, honoring the transformative power of shared creativity across cultures.

VISUAL IDENTITY

Smith Assembly’s visual identity uses vibrant colors, connected shapes and graphic elements, and inclusive imagery to reflect the community’s diverse energy, collaborative spirit, and welcoming environment.

VISUAL DESIGN

Our approach to visual design for Smith Assembly focused on bringing the brand to life with warmth, clarity, and a sense of global connection. We created a flexible, human-centered system that translated seamlessly across collateral and marketing materials—reflecting the brand’s collaborative spirit while ensuring consistency, accessibility, and impact at every touchpoint.

WEBSITE DESIGN

The website reflects the same core values of collaboration and inclusivity that infuse its brand strategy and visual identity. Recognizing the global reach of its user base, the website strives to offer an accessible and welcoming experience for individuals of all backgrounds and cultures.