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OPYA CARE

Designing a Uplifting Brand for Families

The challenge we faced was crafting a fun and approachable brand name, visual identity, website design, and a suite of executions that would resonate with both parents and children, enhancing their journey toward achievement. Our approach was grounded in empathy and understanding—focusing on the unique needs of families with children on the autism spectrum. We aimed to create a brand that felt supportive, uplifting, and easy to navigate—one that celebrates progress, reduces overwhelm, and meets families where they are on their journey.

BRAND STRATEGY
NAMING
VISUAL IDENTITY
EXPERIENCE DESIGN
WEBSITE DESIGN
VISUAL DESIGN
VIDEO PRODUCTION

Brand Strategy

Our approach to Opya’s brand strategy centered on the heart of their mission: empowering children with autism to reach their full potential. We focused on building a brand that reflects the warmth, trust, and support Opya offers families—creating a sense of encouragement and belonging at every step of the journey.

NAMING

We renamed Opya from its original name, Optimus Outcome—a name that felt clinical and impersonal—into something more human, hopeful, and inspiring. Our goal was to create a name that better reflected the warmth and support at the heart of the brand. Opya, short for “Optimum You,” captures the belief in every child’s potential and embodies the brand’s commitment to helping families thrive with compassion, encouragement, and care.

VISUAL IDENTITY

The visual identity for Opya was designed to feel joyful, approachable, and full of warmth—reflecting the supportive environment Opya creates for families. Through vibrant colors, friendly typography, and uplifting imagery, we aimed to build a visual language that resonates with both children and parents, fostering a sense of trust, encouragement, and possibility at every touchpoint.

WEBSITE DESIGN

The website design for Opya was created to be welcoming, clear, and easy to navigate—offering families quick access to the support they need. We infused the digital experience with the brand’s warm, empowering spirit, ensuring it felt both approachable and reassuring. Every detail was designed to foster connection and confidence during some of the most important moments in a family’s journey.