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ADONIT

Launching a Global Brand for Digital Creators

We partnered with Adonit from day one, shaping the brand strategy, visual identity, and creative direction that launched them onto the global stage. From product positioning and packaging to campaigns that resonated with creatives, we built a brand that stood out in the tech space. The result was a foundation that drove sales, secured retail partnerships, and earned industry recognition—helping Adonit become a leader in digital creation tools.

BRAND STRATEGY
VISUAL IDENTITY
WEB DESIGN
PACKAGING DESIGN
VISUAL DESIGN
PHOTOGRAPHY
VIDEO

Brand Strategy

Our brand strategy for Adonit was rooted in the belief that we’re all creators—and we need tools that fuel that creativity. We positioned Adonit as a bold, passionate, and purposeful brand built to inspire. By connecting emotionally with a creative audience, we shaped a brand that didn’t just sell tools, but championed the act of creation itself.

VISUAL Identity

We crafted a visual identity for Adonit that was clean, confident, and creatively driven—reflecting the precision of their tools and the passion of their users. The design system balanced bold simplicity with expressive moments, giving the brand a modern, purposeful look that resonated with creators and stood out in a competitive tech space.

photography

Our photography approach focused on capturing real, inspired moments of creativity—highlighting both the precision of the tools and the passion of the people using them. Clean, natural, and expressive.

web design

Our approach to the website design was all about clarity and inspiration—showcasing Adonit’s tools in a clean, intuitive experience that spoke to creators. We highlighted product benefits through thoughtful visuals, clear storytelling, and a seamless user journey from discovery to purchase.

PACKAGING DESIGN

The packaging design for Adonit combined sleek, minimal aesthetics with clear communication—reflecting the precision of the product and the creativity of its users. It was designed to stand out on shelves while staying true to the brand’s modern, purposeful feel.

Video PRODUCTION

We produced a dynamic video series that captured the heart and hustle of passionate creators using Adonit tools. Each story focused on the drive, creativity, and individuality behind their work—highlighting how Adonit empowers people to express themselves, push boundaries, and bring bold ideas to life.