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EVERGREEN BIZ LINK

Empowering
small businesses
across Washington

Challenge: Build a brand for the State of Washington that stands out and connects with small business owners seeking resources and support statewide.
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Approach: We developed the brand strategy, naming, visual identity, and creative direction to balance expertise, diversity, and approachability.
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Result: A professional, approachable brand presence that supports statewide business development and small business resource programs that was implemented across web and physical touchpoints.

Our Work: Brand Strategy | Naming | Creative Direction | Visual Identity

Brand Strategy & Naming

Our approach centered on creating a brand that feels inclusive, connected, and distinctly Washington. The name Evergreen BizLink was chosen for its clarity and statewide relevance—simple, memorable, and instantly recognizable as a resource for all business owners.

Visual Identity

The Evergreen BizLink visual identity reflects the diversity of Washington’s landscapes and people. A balanced palette of cool western tones and warm eastern hues creates a unified look that connects every region of the state. Paired with clean typography and approachable design, the system feels inclusive, modern, and distinctly Washington.