saildrone
Exploring
the Future
of Maritime Defense
Challenge: Saildrone was entering a strategic transition following investment from Lockheed Martin, shifting from ocean exploration toward a defense-focused positioning. The team needed early visual explorations to assess how the brand could evolve in tone and presence.
Approach: We worked with Saildrone’s executive and marketing teams to explore a focused range of future visual identity directions, from subtle evolution to bolder shifts. These explorations were designed to create alignment and clarity as the team considers when and how to evolve the brand.
Contributors:
David Sperry — Brand Strategy, Creative Direction, Visual Identity & Design
Result:
- A set of visual identity explorations to support founder and leadership alignment
- Clarity of how future brand presence could feel across different strategic paths
- Strategic reference points to guide future brand decisions when the timing is right
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