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MOTIV RING

Branding a REVOLUTION in Wearable Tech

At Motiv, we spearheaded branding and creative development, crafting Motiv’s brand strategy, visual identity, and customer experiences to establish a premium lifestyle brand with a unique market presence. Our efforts were recognized, earning CES Best in Show among other industry awards for our work with this innovative hardware and software-connected device.We drove Motiv's growth and early dominance in the wearable market through a comprehensive approach that expanded the brand's reach and enhanced customer experiences across various platforms, products, and channels through exceptional user-centered design.

BRAND STRATEGY
VISUAL IDENTITY
WEB DESIGN
PACKAGING DESIGN
VISUAL DESIGN
PHOTOGRAPHY
VIDEO

Brand Strategy

The Motiv brand strategy was crafted around seamless “always on” wearability. Our goal was to design a premium lifestyle brand where wellness and fashion intertwine, with every detail designed to feel as good as it functions.

VISUAL Identity

Motiv’s visual identity strikes a balance between premium luxury, clean minimalism, and contemporary fashion, appealing to a style-conscious audience who value high quality and sophisticated design.

photography

Motiv’s photography followed a clean, modern, and approachable artistic direction, meticulously capturing the diverse active lifestyles of its users and inspiring audiences.

web design

The website design combines user-friendliness and engagement, featuring a striking aesthetic and interactive elements that highlight the brand, lifestyle, and technology, positioning it as the luxury wearable for active users and early-adopters. Motiv’s website design won a Webby Award for advertising & media for products and services.

PACKAGING DESIGN

Motiv Ring’s packaging offered an elevated experience that mirrored the brand’s promise of premium technology and sophisticated design, further strengthening the brand identity and enhancing the customer journey.

Video PRODUCTION

Motiv’s videos combined premium cinematic visuals with minimalist treatments, all wrapped in the allure of bold fashion, captivating viewers and positioning the ring as the desirable luxury wearable.