Aura Craft Laser

We led the charge on branding and creative for the Glowforge Craft Series lasers. Working closely with Glowforge, we revamped the brand strategy, visual identity, photography, packaging, website, and advertising, all while zeroing in on making everything more user-friendly, communicative, and visually appealing for crafters everywhere. The Result? A unified and eye-catching brand look that's ready for the next wave of crafters around the globe.