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GLYDWAYS

Branding the Future of Mass Transit

Our successful rebrand transformed Glydways into a brand synonymous with forward-thinking and aligned closely with their vision for the future of mass transit. We are proud of our role in helping Glydways secure funding and expand their vision. Our contributions included crafting the brand strategy, naming, visual identity, and style guidelines, as well as designing their initial website to reflect Glydways’ revolutionary approach.

NAMING
BRAND STRATEGY
BRAND PLATFORM
VISUAL IDENTITY
STYLE & DESIGN GUIDELINES

Brand Strategy

Based on our research, we developed a comprehensive brand strategy and naming approach that defined Glydways’ core values, brand essence, positioning, and messaging. At its heart is the belief that everyone is a rider — a unifying idea that connects with a broad, diverse user base and positions Glydways as a more inclusive, human-centered mobility solution.

NAMING

We led the renaming and rebrand from Wayfarer to Glydways to better reflect the company’s vision for accessible, human-first mobility. The new name evokes smooth, seamless travel while signaling a modern, inclusive approach to transportation — one designed for everyone, not just traditional commuters.

VISUAL Identity

We created a bold, modern visual identity for Glydways that embodies constant motion — a nod to the company’s commitment to continuous innovation in transportation. The sleek, kinetic design captures attention while reinforcing the brand’s forward-thinking, human-centered ethos. The visual system was built to flex seamlessly across digital and physical environments, from vehicle wraps to app interfaces.

WEBSITE DESIGN

We designed an initial website experience to spark intrigue and inspire confidence among investors and early audiences — a sleek, minimal digital presence that introduced Glydways’ vision and hinted at a bold new future for urban mobility.