This website serves as a demonstration of the Brave premium Webflow template. It is designed for creative studios, designers, photographers, and all types of creative individuals.

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glowforge CRAFT

Branding for the Next Generation of Makers

We led branding, creative and design for the Glowforge Aura, partnering closely with the team to reimagine the entire experience for crafters. From brand strategy, creative direction and visual identity to photography, packaging, website, and advertising, we focused on making everything more approachable, engaging, and visually inspiring. The result is a cohesive, standout brand built to connect with the next generation of makers worldwide.

BRAND STRATEGY
CREATIVE DIRECTION
VISUAL IDENTITY
WEB DESIGN
PACKAGING DESIGN
VISUAL DESIGN
PHOTOGRAPHY
VIDEO

VISUAL IDENTITY

Our approach to the visual identity brought the Craft Series to life with a playful, approachable look tailored to the crafter community. We infused the design system with bright colors, friendly typography, and inviting imagery to reflect the creativity and joy of making—creating a brand that feels both inspiring and accessible at every touchpoint.

Web Design

Our approach to the website design focused on creating an inviting, user-friendly experience that speaks directly to the next generation of laser crafters. We brought the playful, approachable aesthetic of the Craft Series to life online through bold visuals, vibrant color, and clear, welcoming language. The site was designed to inspire creativity while making complex technology feel simple—guiding users through the possibilities of crafting with confidence and ease.

photography

Glowforge’s imagery embraces a modern, honest, and slightly stylized aesthetic—capturing real, inspiring moments of creativity in action. The photography celebrates the genuine joy, ingenuity, and personal expression of owning a Glowforge, bringing to life the possibilities it unlocks in everyday spaces.

ADVERTISING

Our approach to advertising design centered on showcasing the Craft Series through vibrant, maker-focused imagery and a playful visual language that resonates with crafters. By leveraging our custom photography and bold design system, we created ads that felt inspiring, approachable, and tailored to the creative spirit of the crafting community—turning heads and sparking imagination across every channel.

RETAIL & PACKAGING
DESIGN

Our retail and packaging design brought the Craft Series to life on-shelf with a bold, approachable aesthetic that spoke directly to crafters. We combined vibrant color, playful graphics, and clear messaging to create packaging that not only stood out visually but also communicated creativity, ease of use, and the joy of making—capturing attention and inviting hands-on exploration.