CHEXY
Designing
for THE
NEXT STAGE of growth.
Challenge: Refine the online presence for a fast-growing fintech brand for a new stage of scale following a successful funding round. The challenge was to evolve an early-stage identity into one that could carry the weight of increased market visibility and a maturing customer base, without losing the energy and accessibility that made Chexy compelling in the first place.
Approach: Nebulous partnered with Chexy to refine their digital presence online. The work focused on refreshing the design system and messaging to reflect where the company was headed while rebuilding their web experience to speak credibly to customers, partners, and investors at every touchpoint.
Contributors:
David Sperry — Brand Strategy, Creative Direction, Design & Mesaging
