The Innovation of Transportation.
Client: Glydways
At Glydways, we faced the challenge of developing a name, brand strategy, and visual identity that embodied confidence, innovation, and a connection to their mission of transforming transportation.
Our successful rebrand transformed Glydways into a brand synonymous with forward-thinking and aligned closely with their vision for the future of mass transit. We are proud of our role in helping Glydways secure funding and expand their vision. Our contributions included crafting the brand strategy, naming, visual identity, and style guidelines, as well as designing their initial website to reflect Glydways’ revolutionary approach.
Services:
Naming
Brand Strategy
Visual Identity
Style Guidelines
Website Design
Based on our research, I developed a robust brand strategy and naming approach that defined Glydways’ core values, brand essence, positioning and key messaging strategy that identifies and connects with their broad user base today.
Brand Strategy
Naming
Identity
We aimed to create a striking and distinct visual identity for Glydways, encompassing a sleek, modern aesthetic crafted to embody the concept of constant motion, symbolizing Glydways’ commitment to innovation in transportation. The design not only captures attention but also resonates with the essence of perpetual movement, reflecting the company’s progressive ethos.
Website Design
The website was design with a modern aesthetic, drawing inspiration from the timeless allure of art-deco design. This approach not only prioritized user-friendliness but also introduced a visually captivating environment for the brand’s onsite experiences.
