At Motiv, we spearheaded branding and creative development, crafting Motiv’s brand strategy, visual identity, and customer experiences to establish a premium lifestyle brand with a unique market presence. Our efforts were recognized, earning CES Best in Show among other industry awards for this innovative hardware and software-connected devices. We drove Motiv's growth and early dominance in the wearable market through a comprehensive approach that expanded the brand's reach and enhanced customer experiences across various platforms, products, and channels through exceptional user-centered design.